Like if you go to hockeygiant.com it go to composite sticks it gives you a little picture that says "Pro Stock" you can click on and the sticks are cheaper...
The answers prior are not totally incorrect but I would like to add a little more. Not all pro players have stick, glove, etc contracts with manufacturers. Teams are supplied with equipment by the manufacturer. With the exception of goaltenders, if a player gets traded, his gear is required to match that of the rest of the team. Teams keep a stock of gear specifically for situations such as these. When you are buying pro stock gear online, you are typically buying the gear that either went unused for a season or more which was kicked back to the manufacturer. I currently own pro stock goalie pads, forward gloves and forward pants. I bought all of the gear brand new and online.
When it comes to sticks, typically they are manufactured with less regard to durability. They do not carry a warranty.
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